The World Wide Web is a vast collection of online information and content. Internet search engines provide a powerful way to explore this online universe. There are many ways people search: people may type words into a search box in a browser, speak to a mobile phone or assistant device, use search engine autocomplete features, etc.

People search the Internet for a variety of purposes, ranging from accomplishing a quick task to researching a topic in depth. A search may be part of a long-term project, such as a home remodel or vacation planning. A search may be done when someone is bored and looking for entertainment, such as a search for [funny videos].

Search Quality Rating helps ensure that search engines provide relevant, high-quality results that satisfy user needs and intentions.

Some of them may harm your computer unless you are careful. Please do not download any executables, applications, or other potentially dangerous files, or click on any links that you are uncomfortable with.

It is strongly recommended that you have antivirus and antispyware protection on your computer. This software must be updated frequently or your computer will not be protected.

Generally Safe File Formats:

• .txt (text files)
• .ppt or .pptx (Microsoft PowerPoint)
• .doc or .docx (Microsoft Word)
• .xls or .xlsx (Microsoft Excel)
• .pdf (PDF files) (Adobe Acrobat)

Understanding the purpose of a webpage is critical for Page Quality rating. Every page on the Internet is created for a purpose, or multiple purposes.

If you are having trouble deciding whether a topic is YMYL, consider the following questions:

1. Would a careful person seek out experts or highly trusted sources to prevent harm? Could even minor inaccuracies cause harm? If yes, then the topic is likely YMYL.
2. Is the specific topic one that most people would be content with only casually consulting their friends about? If yes, the topic is likely not YMYL.

All of the content on a webpage can be classified as one of the following: Main Content (MC), Supplementary Content (SC), or Advertisements/Monetization (Ads). In order to understand the purpose of a webpage and do PQ rating, you will need to be able to distinguish among these different parts of the page.

Webpage design can be complicated, so make sure to click around and explore the page. See what kind of content is behind the tabs and test out the interactive page features.

Main Content is any part of the page that directly helps the page achieve its purpose. MC can be text, images, videos, page features (e.g., calculators, games), and it can be content created by website users, such as videos, reviews, articles, comments posted by users, etc.

The MC also includes the title at the top of the page. Descriptive MC titles allow users to make informed decisions about what pages to visit. Helpful titles summarize the MC on the page.

E-E-A-T is an important consideration in Page Quality rating. Here are the guidelines for E-E-A-T:

Any type of content may be copied: text, images, video, etc. Images may be slightly cropped or edited to avoid detection. People may alter videos as well, or even make a video of a screen playing video!

Content on a webpage may be "paraphrased" from another source. We will consider MC to be paraphrased if it contains content that is unoriginal and exists on other pages, with different wording, organization or phrasing.

All of the following are considered copied or paraphrased content:

• Content copied, reposted, or embedded exactly from an identifiable source
• Content that is copied, but changed slightly from the original
• Content copied from a changing source, such as a search results page or news feed
• Content that is paraphrased from a single source or multiple sources

Examples of Highest quality original content:

• For news: Original reporting that provides information that would not otherwise have been known
• For articles: Accurate, original, in-depth, and investigative reporting
• For reference: Comprehensive, accurate, and clearly written content